Another Bullwinkel Show
Event Management - San Francisco East Bay Area

Lisa Bullwinkel,
Hoopla CEO*

Berkeley honors Lisa Bullwinkel for her role in the arts

Lisa Bullwinkel, who is involved in more arts events in this city than you could possibly guess, was...awarded a City of Berkeley Proclamation to recognize her contribution to the Berkeley community.
read the full story at the Berkeleyside: Berkeley honors Lisa Bullwinkel for her role in the arts »

Festivals are valuable... here's proof

Finally! This NEA research shows how valuable Festivals are to our lives and economies. www.nea.gov/research/
(download pdf)


"Your events add tremendous vibrancy to our community. Keep them coming!"
~ Suellen Primost, Artist

"I don't know why this sentiment came over me just now, but I want to acknowledge you as an unsung hero of the Berkeley community. You've made so many contributions to the cultural and commercial life of Berkeley. Peace, love and more fiestas."
~ Russell Bass, Café de la Paz

"I want to thank you Lisa for being such a wonderful member of my community of contacts who have helped me along this past decade. I imagine the next set of changes to be ever more exciting and interesting as we all journey on this marvelous adventure called life..."
~ Dana Smith & His Performing Dog Lacey

"There is no way this event will be successful without you…You should know that we think you are a "Smart Cookie" and very good at what you do!"
~ Dianne Aldama, Mad Dog Crab Company

more testimonials about Lisa Bullwinkel's events...


* Hoopla (noun): action, activity, brouhaha, bustle, buzz, commotion, drama, elation, emotion, excitation, feeling, fever, fireworks, flurry, frenzy, furor, fuss, heat, hubbub, hullabaloo, hysteria, passion, racket, rage, ruckus, rumpus, stir, thrill

We put on real Badenov events -- mostly free street festivals, art & culture events, business socials, theme parties, picnics or whatever else sounds fun. We’ve got the scoop on the local scene, where to go and what to do -- we're real Ms. Know-It-Alls. We promise to Do-Right by you!

Yes, my real last name is Bullwinkel! It’s been a ton of fun my whole life and I bring that along to any event that I produce. I’ve been throwing parties since I was a kid – ours was the house where all of the parties happened in town, until our pool caved in from too many people doing cannonballs off the side one night!

It is not a fractured fairy tale that I was a professional ballerina for many years. So I bring an artistic sensibility to every event I produce. My biggest thrill is providing a format so your guests can be creative in a way they never thought possible. This makes my events a big hit! And memorable!

Business District Marketing & Special Events Management

I can help you market your business district, even if it is in Moosylvania or during Rocky times! I have a background in community and economic development from my time as the Executive Director of a large merchant association in Berkeley and Albany, CA. There, I installed a Business Improvement District and built the Solano Avenue Stroll, the East Bay’s largest street festival. The Stroll was designated a National Local Legacy and is housed in the Library of Congress. I've produced lots of other events, including the 4th of July for the City of Berkeley complete with fireworks. Some of my past and present events include the Berkeley Festival of the Arts, Berkeley Jazz Festival on Telegraph, Pacific Pinball Exposition, Persian New Year Festival, Spice of Life Festival, Berkeley Tree Lighting Ceremony, Berkeley Celebration of Youth Arts, Chocolate & Chalk Art Festival, Dìa de los Muertos, Doof-a-Palooza, Center Street Summer Cinema, Food, Fashion & Wine, Snow Day in the Gourmet Ghetto & the Rockridge & Holidays on Fourth St.

Berkeley Arts & Culture Hotline

If you have an interest in the local Berkeley Arts scene, you can sign up right here on my website for the Berkeley Arts & Culture Hotline (BACHotline), an email service where locals post all kinds of interesting stuff including calls for artists, arty events, art stuff for sale and more.

Non-Profit Fundraising & Press

If you’re a non-profit organization, I can pull a rabbit out of my hat to help you fund raise. I even have mailing labels for sale with over 1,000 local businesses and restaurants plus museums and attractions statewide, or lists of local VIPS to invite to your events, or press lists for your media needs.

So even if your name isn’t Rocky, give a call… make that a moose call so we can really hear it!

Lisa Bullwinkel
Hoopla CEO
Another Bullwinkel Show

Facebook Like Lisa on Facebook    LinkedIn Lisa is Linked In too

Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012, take a peek here.


Lisa Bullwinkel's Resume (download pdf) >


Current Event Endeavors

  • Another Bullwinkel Show, Berkeley, CA 1991 to present, Owner
  • Berkeley Arts & Culture Hotline (BACHotline), 2011 to present, Owner
  • Berkeley Kite Festival, Berkeley, CA, Event Co-Producer,
  • Chocolate & Chalk Art Festival, No. Shattuck Assn., Berkeley, CA, Founder & Event Producer
  • Fourth of July Celebration, City of Berkeley Waterfront, Berkeley, CA, Founder & Event Producer
  • Persian New Year Fire Festival, Persian Center, Berkeley, CA, Event Producer
  • Snow Day, No. Shattuck Assn., Berkeley, CA, Founder & Event Producer

Past Events & Misc. History

  • Autumn Lights Festival, the Gardens at Lake Merritt, Oakland, CA, Founder & Event Producer
  • Bay Area Book Festival, Berkeley, CA, Event Producer
  • Berkeley City College 40th Anniversary Celebration, Berkeley, CA, Event Producer
  • Berkeley City College Open House, Berkeley, CA, Event Producer
  • Berkeley Festival of the Arts, Berkeley, CA, Event Producer
  • Berkeley Jazz Festival, Telegraph Area Association, Berkeley, CA, Event Producer
  • Berkeley Tree Lighting Ceremony, Downtown Berkeley Assn., Berkeley, CA, Event Producer
  • Business Alliance for Local Living Economies Conference, UC Berkeley, CA, Event Producer
  • Celebration of Youth Arts, Berkeley Unified School District, Berkeley, CA, Event Producer
  • Center Street Summer Cinema, Downtown Berkeley Assn., Berkeley, CA, Event Producer
  • Chocolate & Chalk Art Festival on Solano, Berkeley, CA, Founder & Event Producer
  • De Yoe Wealth Management Company, Berkeley, CA, Event Producer
  • Deadheader’s Garden Gala at the S.F. Flower & Garden Show, San Mateo, CA, Event Producer
  • Dia de los Muertos, Berkeley, CA , Founder & Event Producer
  • Doof-a-Palooza @ Jack London Square, Oakland, CA, Event Producer
  • Food, Fashion & Wine, No. Shattuck Assn., Berkeley, CA, Founder & Event Producer
  • Holidays in the Gourmet Ghetto, No. Shattuck Assn., Berkeley, CA, Event Producer
  • Holidays on Solano, Berkeley, CA, Founder & Event Producer
  • Last Sundays Fest, Telegraph Ave. Assn, Berkeley, CA, Event Co-Producer
  • Le Conte School Healthy Start Program, Berkeley, CA, Event Producer
  • Pacific Pinball Exposition, Marin Civic Center, San Rafael, CA, Event Producer
  • Piedmont Harvest Festival, Piedmont, CA, Founder & Event Producer
  • Rockridge in the Snow, Rockridge Merchants Assn., Oakland, CA, Founder & Event Producer
  • Santa on Fourth St., Abrams Miliken, Fourth Street, Berkeley, CA , Founder & Event Producer
  • Senator Loni Hancock & Mayor Tom Bates Celebration of Service, Berkeley, CA, Event Producer
  • Solano Avenue Association & Solano Avenue Business Improvement District, Executive Director
  • Solano Avenue Stroll & Parade, Berkeley, CA, Founder & Event Producer
  • Spice of Life Festival, No. Shattuck Assn.,Berkeley, CA, Event Co-Producer
  • Abrams Miliken, Fourth Street, Berkeley, CA, Publicist
  • Berkeley Potters Guild, Berkeley, CA, Publicist
  • Dancer's Repertory Theatre, Berkeley, CA, Publicist
  • Julia Morgan Center for the Arts, Berkeley, CA, Publicist
  • This Into That, Berkeley, CA, Publicist
  • West Berkeley Design Loop, Berkeley, CA, Publicist
  • ACCI Gallery, Berkeley, CA, Consultant
  • Art Car Festival, San Francisco & Berkeley, CA, Consultant
  • Artspark!, South Berkeley Neighborhood Assn., Berkeley, CA, Consultant
  • West Berkeley Neighborhood Development Corp., Berkeley, CA, Consultant
  • Consultant to various merchant associations on organization and event planning including No. Shattuck Merchants Assn., Elmwood Merchants Assn., University Avenue Merchants Assn., & Telegraph Avenue Assn., Berkeley, CA; Park Street Business Assn., Alameda, CA; Piedmont Avenue Merchants Assn. & College Avenue Merchants Assn., Oakland, CA; Marina Merchants Assn., San Francisco, CA


  • Dancer's Repertory Theater, CA Principal Dancer
  • Full Spectrum Studio, Oakland, CA, Owner & Artistic Director
  • Graham Touring Company, NJ, Dancer
  • John Barker Ballet Co., NY, Dancer
  • Oleg Briansky Ballet Co., NY, Dancer
  • Princeton Ballet Co., NJ, Dancer
  • UC Berkeley Extension, Berkeley, CA, Instructor

Public Art Projects

  • Artist-in Residence, Berkeley Echo Lake Camp, Lake Tahoe, CA
  • Artist-in Residence, Berkeley Tuolumne Family Camp Tile and Mosaic Art, Groveland, CA
  • Berkeley Pandemic Music Circus, Berkeley, CA
  • Burning Turkey, Berkeley, CA
  • Community Mosaic Tile Barricade Art Project, Fulton St./Ashby Ave., Berkeley, CA
  • Human Peace Sign, Civic Center Park, Berkeley, CA
  • Solano Stroll Commemorative Tile Project, Peralta Park, Berkeley, CA
  • Spring Art Street Banner Painting Project, Berkeley & Albany, CA

Current Community Involvement

  • Berkeley Civic Arts Commission, Vice Chair/Former Chair, Berkeley, CA
  • Berkeley Convention & Visitor's Bureau, Board of Directors, Berkeley, CA
  • Berkeley Cultural Trust, Executive Committee/Former Chair, Berkeley, CA
  • Californians for the Arts
  • Community for a Cultural Civic Center, Coordinating Committee, Berkeley, CA
  • Fulton/Russell Neighborhood Assn., Coordinator, Berkeley, CA
  • Solano Avenue Stroll Parade, Judge & MC, Berkeley, CA
  • UC Chancellor’s Community Partnership Fund, Advisory Board, Berkeley, CA
  • University of California Alumni Assn., Berkeley, CA

Past Community Involvement

  • Berkeley Business District Network, Founding Member/Former Chair, Berkeley, CA
  • Berkeley Buy Local Campaign, Steering Committee, Berkeley, CA
  • Berkeley Chamber of Commerce Trivia Contest, Mistress of Ceremonies, Berkeley, CA
  • Berkeley Chamber of Commerce, Board of Directors/Ambassador, Berkeley, CA
  • Berkeley Event Producers, Founding Member/Chair, Berkeley, CA
  • Berkeley's 125th Birthday Celebration Committee, Berkeley, CA
  • California Small Business Administration Legislative Advisory Council, Dist. 14, CA
  • Christmas in April, President, Board of Directors, Berkeley•Albany•Emeryville, CA
  • City of Berkeley's Project Impact, Berkeley, CA
  • Cultural Plan Task Force, Berkeley, CA 2018
  • Cultural Plan Task Force/Blue Ribbon Advisory Committee, Berkeley, CA 2003
  • Dancer's Repertory Theatre, Board of Directors, Berkeley, CA
  • Gallup Pole
  • Halloween & Valentine’s Day Karaoke Contests, Judge, Shattuck Down Low, Berkeley, CA
  • Le Conte Elementary School PTA, Board of Directors, Berkeley, CA
  • Mayor's Millennium Celebration Committee, Berkeley, CA
  • Mayor’s Task Force for Statewide Town & Gown Conference, Berkeley, CA
  • PG&E's Northern Alameda County Consumer Advisory Group
  • Sixty Boxes Project, Visual Art Selection Panel, Berkeley, CA
  • Sustainable Business Alliance, Berkeley, CA
  • Willard Middle School PTA, Board of Directors, Berkeley, CA

Speaking Engagements

  • Berkeley Stories, Berkeley Public Library, Berkeley, CA
  • How the Arts Work in Berkeley, Berkeley Leadership Program, Berkeley, CA
  • Cross-sector Art Partnerships in the New Economy, ART/CITY Symposium, The Arts Research Center at UC Berkeley, CA
  • How to Create Community through Art, Rotary Club, Berkeley, CA

Academic Education

  • California State University East Bay, Hayward, CA, Graduate Studies in Psychology
  • University of California, Berkeley, CA, B.A., English
  • Union College, Union, NJ, A.A., Phi Theta Kappa


  • 2021 Alameda County Arts Leadership Award
  • 2019 Woman of the Year, Business & Professional Women International, Berkeley Chapter
  • 2017 Best Event Management Company – San Francisco Bay, LUX Hospitality Awards
  • 2016 Small Business of the Year Award, Berkeley Chamber of Commerce
  • 2014 Internship Sponsor of the Year, College Internship Program for Asperger's & Learning Differences
  • 2010 Personal Proclamation from the Berkeley City Council, submitted by Arts Ambassador, Susan Felix
  • 2000 National Local Legacy designation of the Solano Avenue Stroll, Library of Congress, Washington D.C., submitted by Congress Member, Barbara Lee
  • Phi Theta Kappa, Union College, Union, NJ
  • Who’sWhoAlumni.com